Let’s Break All the Rules of Blogging
My guilty pleasure is reading about writing advice on Medium.
I have to admit, I’ve learned a few neat things to make my writing more appealing online. Nevertheless, I struggle to follow all the advice that’s put out there everyday. It scares me a little.
I’m a published writer and I’ve been writing for almost 20 years, yet I find all these rules a bit daunting. To me, writing is a form of expression. What’s the point of expression, if you can’t break a few rules along the way.
No More Trying to Write “8 min” Reads
I don’t like writing long posts. As much as I try, I can’t seem to get past the 4 to 5 min threshold. Anything I need to say can pretty much be said within a 1000 words. It’s not like I’m trying to write a paper on general relativity.
I’m all for longer posts, and I do admire people who can write them. I just can’t do it.
In fact, I’ve got another blog where I’ve committed to writing posts of 350 words or less. They’re short, to the point and I enjoy writing them… everyday.
I know the way Medium is set up now, the longer the read time, the more you earn supposedly. But, from what I can make out, people just tend to scan longer articles. So you’re actually just cutting down on your reading time.
Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. — Ferris Bueller
Ah the wisdom of Ferris Bueller! Where would we be without him?Unfortunately, people don’t stop to look around anymore.
Today’s world is all about scrolling. If you can capture someone’s attention for 5 minutes, even that’s a lot. So, the shorter the article, the more likely you are to write it and the more like you are to get people to read the entire thing.
No More Trying to Pick a Niche
I know this is a good one. Yet, what do you do when you have thoughts about a variety of topics? I don’t think you should have to pick just one or two and keep writing about the same thing.
Now, you may write a bunch of posts on a single topic and maybe you will gravitate to a particular niche, eventually. I just don’t feel we always need to make a conscious choice to begin with.
The other thing about niches is that it doesn’t necessarily have to be something that you’re good at. When choosing a topic to write about, what should be more important is your passion.
I’m an expert at credit analysis. But seriously, I don’t want all my writing to be teaching you about how to analyze cash flows.
No More Trying to Post 10 Articles a Week
I don’t post everyday. In fact, I haven’t posted that often at all. And I know that the only reason was becuase I’ve been afraid to break all these rules.
Let’s face it, we’re all writing to be popular. I know some people think they write for the money. But, I solemnly believe that the money is just a happy coincidence. I think the true reason we want to write online is recognition.
It feels good to be acknowledged. To know that someone out there gives a damn about what you have to say, is pretty great.
But you know what I don’t want to be spewing out articles which feel forcefully written just because I want to increase my visibility. When I write, I want to say something that makes sense. I really don’t want it to be painful for me or anyone else.
I absolutely respect the tenacity of the people who bring us enjoyable content everyday, sometimes several times a day. But, I’m not there yet and it’s absolutely okay if you’re not.
Maybe if we start ignoring some of these rules, we’ll post more often.
No More Trying.
Your writing should have your voice. Your writing need not always conform.
I think there comes a point where we all need to stop trying and start doing. Write because you want to. Write because you feel a passion for it. Write the way you feel you want to write.
Write with your voice. Maybe you’ll be popular, maybe you won’t. But, even if it’s just one post, you know that you’ve done right by yourself.