Five Investments You Should Make When Starting Your Business

Photo by Kevin Bhagat on Unsplash

A dedicated website and email

I know a lot of people who decide to open a free Gmail account with their “companyname@gmail.com”. They go on to create a free website on Wix or Wordpress. This is not a good idea if you want people to take you seriously. I know it may feel like investing money when you haven’t made money is foolish. But, trust me, it’s these little things that make the difference.

Brand Kit

Once I had my website address and email in place, I wanted to design a brand kit. As a financial consultant, I knew I would need business cards and letterheads. I needed to make sure that whatever I hand out to a client creates an impression. Nothing creates a more professional impression than having a color scheme and good material. I created my own logo and letterhead and then splurged to get it printed on good paper. It cost me a pretty penny but, I’ve seen the look on a potential client’s face when I hand them my business card or proposal.

Get a Professional Headshot

With the cameras on the market these days, it’s easy enough to take a professional quality photograph. I’m a photographer myself, yet I decided to pay someone to get a professional headshot taken. Done properly, it can get very expensive to take a set of headshots. But again, I was lucky enough to find a freelancer who did mine for a reasonable price. All you really need is one good picture that can be used on your website, corporate profile and social media profiles.

Legal Help

Whether you chose to incorporate your business as a company or prefer to work as a freelancer, you will need to make sure you have the right permits. Once you’re up and running, you will need to send clients proposals or engagement contracts. It is extremely important that these contracts are legally binding. This will insure you against performance risks and non-payment.

Finance Matters

If you decide to incorporate, you will need a company bank account. If you decide not to, it’s still a good idea to have a separate bank account to account for your earnings.

  1. Pick a color scheme and logo. Create a brand and print some high quality stationery
  2. Get a professional headshot
  3. Make sure you protect yourself with sound legal advice and contracts
  4. Get a bank account and an accounting software

Mother, consultant, banker | Love writing, coffee, reading and rain... not necessarily in that order | Always on the Self-Improvement Bandwagon

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