I love Medium’s new Shortform post option but I’m hoping this isn’t a segue into video content. Social media platforms are gradually becoming homogenous. Instgram launched IGTV to compete with YouTube; Twitter and LinkedIn both launched stories to compete with and Instgram. There used to be a time when each of these platforms had their own unique selling points and none overlapped.

I can completely understand that appeal of video content, particularly among the younger generation. But, for many of us the written word is still sacred. I’ve never been able to switch to video and I can’t see myself doing it anytime soon.

As they say, the movie is never as good as the book.


Important Ideas Should Definitley be Repeated

Image for post
Image for post
Photo by Agence Olloweb on Unsplash

If you have an idea that you think is important, you should definitely write about it more than once. I’m not the first person to say this and I certainly won’t be the last.

Medium doesn’t allow you to re-post previous articles anymore. That’s actually a good thing because every time you rewrite a post based on an earlier idea, it develops; most of the time into something better.

Feeds keep Getting Updated

Since most writing gets noticed through feeds — be it your blog, LinkedIn or even Medium — your article very quickly fades into yesterday’s news. Not to mention, people have very short attention spans these days because of the sheer volume of information they are bombarded with on a daily basis. …


A little bit of inspiration

And don’t stop until you do

Image for post
Image for post
Photo by Joshua Earle on Unsplash

About a year ago, I was miserable and I couldn’t figure out why. I’d started a consulting practice a few years ago that I was really excited about, only to realize that I didn’t like what I was doing. I didn’t recognize this immediately though, and so I felt lost. So lost, that I didn’t even want to do the work anymore.

I realized that my business had morphed into a petty loan brokerage instead of adding value to businesses through financial strategy. I was doing work that was easy but not what I wanted to do. That’s when I decided to close shop. I really didn’t want to be known as the go-to guy for pushing loan proposals to banks. But, I didn’t know what I was supposed to do next. My vision wasn’t clear enough and I felt like I’d gone too far down the wrong road. …


I Can’t Write Stories that are Too Personal

Image for post
Image for post
Photo by Eric Ward on Unsplash

I know the best writers tell us stories about themselves. They tell us stories of their successes, failures, hurt and growth. They pour a little bit of themselves into every story they write. With a number of writers, there’s a great deal of personal information. They write about how they’ve been hurt and how they’ve survived. The stories are truly inspirational. But, they make me wonder how much of our personal lives do we need to pour into our stories to make them popular.

I have no qualms sharing stories of mistakes I’ve made or what I’ve learned about managing difficult situations in work life. My career tales are up for everyone to read. For most of the decisions were mine. In time, as I’ve learned from my mistakes I don’t mind sharing them with the hope that maybe they benefit someone. …


It’s not why you think

Image for post
Image for post
Photo by Charles Deluvio on Unsplash

I’m the kind of person who can’t sit still for too long. I like mixing things up. So for the month of December, I’m running my own writing experiment on Medium. I’ve decided to self-publish more.

And it’s not why you think. Most people will think that I’ve got a lot of rejections. To be fair, I’ve managed to get published by some of the most amazing publications on Medium, including one with the largest circulation. So my choice has nothing to do with getting rejections.

I probably won’t stop submitting to mass publications but my focus is on me for the last month of the year. Publications are a great way to get your work noticed on this platform and I’ve taken advantage of it. There’s no doubt that it’s helped my stats immensely. …


Starting on the Journey can Help You Figure Out Your Way

Image for post
Image for post
Photo by Kaitlyn Baker on Unsplash

When I started writing for Medium, I didn’t think much about writing strategy. I didn’t plan on pitching to publications, or writing for a popular genre. I didn’t even bother to explore how the publications work. I was a paid reader but I couldn’t sign up for the MPP because I couldn’t sort out my Stripe bank account.

All I knew is that I wanted to write. I’d been writing for a long time but, sporadically. I lost interest in building my blog or rather, it became too time-consuming for me. But, here was a platform with an audience just waiting to read your writing (provided you write something of value, of course!). The best part was that it was all so easy. I was already signed up, all I needed to do was write a story and hit publish. …


The autobiography that tells us who’s really the Boss

Image for post
Image for post
Photo by Jose Antonio Gallego Vázquez on Unsplash

It’s never easy to toot your own horn and sound humble. Autobiographies can often be boring narcissism disguised as altruism. But when, when the Boss published his, I just had to read it. I can’t remember a day when I didn’t love his music.

I may be a little biased here, but I have to say Springsteen’s book was refreshing. In fact he sounded like a bit of an oddball at times, which made it more interesting.

We constantly try to look into the lives of people who are successful. We want to learn how they do what they do. …


What if Medium Shuts Down

Image for post
Image for post
Photo by Anna Auza on Unsplash

Have you ever wondered what may happen if Medium decides to shut down?

I was recently reading a book published in the 90s. It was an old book I had on branding. While the concepts remain, the examples are so dated. It’s so interesting to see how the author speaks about IBM and Microsoft. I smiled thinking to myself, little did he know.

That got me thinking about everything we know today. Even the online world has changed so immensely. Our main focus for advertising now is Facebook and Pinterest. Who knew? Who knew that rather than billboards and TV spots, we’d be clamoring for attention on a 5.5 …


Why Startups are loving the SPACs

Image for post
Image for post
Photo by Markus Winkler on Unsplash

The last couple of months have brought a new acronym to the forefront — SPAC. We finance people love our little acronyms. They make us feel special and super smart. But, it’s not just the investment community who love the SPACs, the startups are gaining real value out of them as well. SPACs have become a great way for unicorns to go public in a quick and efficient manner.

SPAC is an acronym for Special Purpose Acquisition Company and it’s not a new thing by any means. The financial industry has been spewing out “Special Purpose” companies for ages. …


We can get a second chance to start over

Image for post
Image for post
Photo by Fuu J on Unsplash

As much as we would like to believe that life’s a journey, not a destination, I can’t help but think that life is a series of pit stops. A series of destinations, if you’d like. For I feel going down this journey to a final destination, not knowing where you’re going, can just lead you nowhere.

I’ve always believed in goals or at least knowing with a fair bit of confidence, where I’m going. I may not reach the exact place, but I’ll get to the vicinity. The last couple of years has made me realize what life can be like if you’re not taking a hard look at the future and your goals. It’s not the Covid effect. In fact, this started much before Covid was even unleashed unto the world. This all started from a feeling of wanting to do more. …

About

Ayesha Tariq

Mother, consultant, banker | Love writing, coffee, reading and rain... not necessarily in that order | 16 years in high finance

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store